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Alex Broad is the head design for NZ hunting brand, Hunters Element.


Hunters Element is a well-known brand in NZ hunting circles – the first to introduce digital camo locally and constantly coming out with functional, well fitting1 hunting kit.

In the first of our interviews – we had a chat with Alex about the brand, design process and upcoming kit.

Video up above – audio podcast below.


  1. shock, horror! 

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